Choosing the Best Wig Color for You

How to Choose the Right Wig Color

When selecting a wig, choosing the right color is important for achieving a look that complements your complexion and style. Here are some tips on wig color selection:
    1. Consider your natural hair color and skin tone as a starting point. Wig colors similar to your natural shade typically look more believable. Light brown and blonde colors work well for those with fair complexions.
    2. Wig colors with subtle highlights or lowlights added to a base color create depth and dimension. Popular highlight options include blonde highlights, auburn tones, and lighter brown shades.
    3. For a natural look, choose wig colors with similar hues and tones to your natural hair. Mixing complementary blonde colors or light and dark brown shades creates natural color blends.
    4. Darker roots that gradually lighten toward the ends can mimic natural hair growth. Highlighted hair also commonly has a slightly darker root area.
    5. You can add dimension by using shades only 2–3 color levels different from your natural tone. For example, if you have light brown hair, a dark blonde wig will be a closer match than a jet-black one.
    6. Consider alternative fashion wigs for a splash of creativity. Vibrant options such as purple, blue and neon shades are more common for costume use, but they can provide a break from the status quo and inject some flair into your everyday appearance.
Carefully choosing the most realistic wig color for your complexion will generally ensure the best results, but you're not limited to natural hair colors. Consult a stylist and evaluate color codes, skin tone and your own hair color to make the ideal selection. Subtle highlights and lowlights can also create added depth and realism.

Wig Color and Skin Tone

Skin tone is an important factor when selecting a wig color, since the right shade ideally enhances your complexion. Here are some tips on how skin tone affects wig color choice:
    • Fair or pale skin: Avoid harsh blacks or very light platinum blondes. Soft brown, ash blonde and auburn shades tend to suit fair skin best. Add subtle highlights.
    • Light or medium skin: Beiges, light golden browns and medium ash browns complement this skin well. Lowlights or all-over darker brown will flatter light skin.
    • Olive skin: Darker ash browns, auburn and reddish browns enhance olive skin. Soft black is also a great match for olive complexions.
    • Medium to dark skin: Caramel browns, black and vibrant auburn shades make dark skin glow. Also consider ombre styles that go from dark roots to lighter ends.
    • Warm skin undertones: Warm shades like strawberry blonde, golden brown and ginger suit skin with golden/peach hints are best.
    • Cool skin undertones: Cool ashy browns, salt and pepper grays and platinum ice blondes are ideal for skin with pink/red undertones.
    • Skin discoloration: Match the wig color to the dominant skin tone on your face. For port wine stains, choose wig colors to enhance that specific skin shade.
Consult with one of our wig stylists to try out shades against your natural complexion, so you can identify the closest color match before selecting the final wig color. It's also recommended to check the wig in natural lighting.


Pro Tip: Changing your makeup can also help when wearing different colored wigs. This is a fun way to make more colors work with your complexion and switch up your look. The most important part when picking your wig color is how it makes you feel! If you feel amazing in a wig, wear it!